Course Brief

The Professional Diploma in Digital Marketing course is registered with SSG as SCTP Program. The Skills Future Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry relevant skills to improve employability and pivot to new sectors or job roles.

This Program offers learners promising job prospects, a range of job roles, and abundant opportunities in the dynamic field of digital marketing. Upon completing this comprehensive course, learners can explore career paths as digital marketing specialists, content marketers, or digital marketing strategists. This course encompasses seven modules that strategically cover fundamental principles, cutting-edge techniques, and hands-on applications essential for success in the digital landscape. 

The course begins with Digital Marketing Fundamentals, covering essential topics such as Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Email Marketing and Web Analytics. Learners will gain a solid foundation in these core areas, enabling them to develop effective digital marketing campaigns, optimize websites for search engines, and harness the power of social media and email marketing to drive business growth.

The Omni Commerce Campaign module explores the world of omni-channel marketing, including consumer behavior, building an omni-channel strategy, utilizing marketing technology, and leveraging data and analytics for omni-channel marketing. Learners will gain insights into executing and optimizing omni-channel campaigns, ensuring a seamless and integrated customer experience across various channels.

The Marketing Automation & CRM Apps module delves into the realm of marketing automation and customer relationship management (CRM). Students will learn about user journey mapping, integrating marketing automation with CRM, and measuring and optimizing marketing automation and CRM. This module provides a comprehensive understanding of how automation and CRM systems can streamline marketing processes and enhance customer relationships.

The Marketing Content Development & Video Marketing module focuses on the importance of compelling content creation for brand building and developing engaging email content. Learners will also gain expertise in website designing using WordPress and video production, understanding the significance of video content strategy and video marketing campaign planning and execution.

In the Solution Sales module, learners will explore the essential elements of product marketing, including segmentation, targeting, positioning, and product-market fit. They will develop a solution sales canvas and understand the sales and marketing funnel, covering discovery and prospecting, lead qualification and solution phases, and closing and post-conversion phases. This module provides comprehensive insights into effective product marketing strategies and sales techniques.

The Agile Project Management module equips learners with the fundamentals of agile management frameworks and agile project management. Students will gain practical skills in project management using Scrum, building agile teams, and implementing agile planning. This module emphasizes the importance of collaboration and communication using agile methodologies.

The Capstone Project Digital Marketing Implementation module allows learners to apply their acquired knowledge and skills in a practical setting. They will review and enhance digital marketing plans, optimize search ads, Facebook campaigns, content marketing initiatives, and email marketing campaigns. Learners will also improve SEO activities and analyze website data to optimize website performance and drive desired outcomes.

Upon completion of the Professional Diploma in Digital Marketing, learners will possess the knowledge, skills, and abilities required to excel in the contemporary digital marketing landscape. They will be adept at formulating and executing omni-channel marketing campaigns, utilizing automation and CRM apps to enhance customer engagement, creating compelling marketing content and videos, implementing solution sales tactics, and managing projects with agility. 

 

Course Knowledge, Skills & Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Identify key components of digital marketing campaigns, including Google Ads, social media marketing, SEO, web analytics, and email marketing. 
  • Explain the significance of compelling content creation, website designing using WordPress, and video production in digital marketing. 
  • Define the concepts and applications of marketing automation, CRM integration, and measurement in digital marketing. 
  • Describe the principles and strategies of omni-channel marketing, consumer behavior, and leveraging data and analytics. 
  • Recognize the fundamentals of agile project management, including Scrum methodology and agile team collaboration. 

Skills

  • Develop effective digital marketing campaigns and optimize websites for search engines. 
  • Create compelling content and design websites using WordPress to enhance brand building and engage audiences. 
  • Implement marketing automation and integrate CRM systems to streamline marketing processes and improve customer relationships. 
  • Apply agile project management methodologies, build agile teams, and communicate effectively in marketing projects. 
  • Execute and optimize omni-channel marketing campaigns, ensuring a seamless and integrated customer experience. 

Ability

Develop and implement effective digital marketing strategies, measure campaign performance, optimize online presence, and drive business growth in the digital landscape.

Blended Learning Journey

(483.5 Hours)

Placeholder Image

E-Learning

100 Hours

Placeholder Image

Flipped Class

102 Hours

Placeholder Image

Mentoring Support (Sync) (Assignment)

102 Hours

Placeholder Image

Mentoring Support (Sync) (Project)

36 Hours

Placeholder Image

Mentoring Support (Async)

48 Hours

Placeholder Image

Mentoring Support (Sync)

12 Hours

Placeholder Image

Additional Practice

80 Hours

Placeholder Image

Summative Assessment

3.5 Hours

Module Summary

Digital Marketing Fundamentals (Bundled) (SF)

Module Brief

The "Digital Marketing" module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.

By completing the "Digital Marketing" module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.

Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.

The "Digital Marketing" module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.

Other Information
  • SSG Module Reference No: TGS-2023019833
  • Module Validity Date: 2025-01-31

Marketing content development (Bundled) (SF)

Module Brief

The "Content Marketing" Module equips learners with the knowledge and skills required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn to design a website using WordPress, and explore the world of video production.

By completing the "Content Marketing" Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.

Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.

The "Content Marketing" Module provides learners with a comprehensive understanding of content marketing strategies and the practical skills needed to succeed in the field. By acquiring the ability to create compelling content, design engaging websites, and produce captivating videos, learners will be well-prepared to make a significant impact in the ever-evolving landscape of content marketing.

Other Information
  • SSG Module Reference No: TGS-2023019831
  • Module Validity Date: 2025-01-31

Marketing Automation & CRM Apps (Bundled) (SF)

Module Brief

In the "Marketing Automation and CRM Apps" module, learners will acquire essential knowledge and skills encompassing various facets of HubSpot CRM.

Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.

It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. The Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.

Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.

Other Information
  • SSG Module Reference No: TGS-2023019832
  • Module Validity Date: 2025-01-31

Omni Commerce Campaign Implementation (Bundled) (SF)

Module Brief

The module "Omni Commerce Campaign Implementation" equips learners with the knowledge and skills to create and execute effective omni-channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.

In the first set of IUs, learners will gain insights into consumer behavior in an omni-channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni-channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni-marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni-channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.

Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni-channel marketing campaigns, optimizing customer engagement and driving business growth.

Other Information
  • SSG Module Reference No: TGS-2023019821
  • Module Validity Date: 2025-01-31

Solution Sales (Bundled) (SF)

Module Brief

The "Solution Sales" module equips learners with comprehensive knowledge and essential skills to excel in the Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.

In this module, learners will develop a strong foundation in Solution Sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.

This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Omni-Channel Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.

Other Information
  • SSG Module Reference No: TGS-2023019823
  • Module Validity Date: 2025-01-31

Agile Project Management

Module Brief

The Agile Management course offers a transformative experience, equipping businesses with essential skills and tools to thrive in today"s dynamic environment. Participants gain proficiency in Agile principles, fostering adaptability, collaboration, and continuous improvement. Comprehensive Instructional Units shape agile leaders capable of navigating complexity, employing Scrum methodology, leading teams, and delivering value-driven outcomes. The Agile Management Capstone provides a framework for implementing agility in Business-as-Usual activities, ensuring efficient and customer-centric delivery while reducing risk. 
Beginning with "Adapt to Complexity using Empiricism and Scrum," participants delve into core Agile Management principles, mastering complexity and Scrum. Subsequent units cover leadership, organizational agility, growth strategies, metrics, and creating an agile culture. Participants learn to create efficient workspaces, facilitate Scrum events, and plan releases predictably. "Build Effective Scrum Teams & Prioritize Valuable Business Outcomes" focuses on team dynamics and product backlog management. 
"Conduct Effective Scrum Events for High Performing Teams" refines skills in sprint planning and daily scrum ceremonies. The core units conclude with "Implement Continuous Growth and Development," exploring the learning loop concept within the broader Agile ecosystem. 
Completing the course, participants emerge as Agile Management champions, adept at navigating business complexities, optimizing outcomes, and propelling organizations toward sustainable success in an agile world.