Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing and Implementation (E-Learning)
- (Full-time) / 12 Months (Part-time)
(Synchronous & Asynchronous E-learning)
The Post Graduate Diploma in Digital Marketing & Implementation offers learners a comprehensive understanding of the dynamic field of digital marketing and equips them with the necessary skills to excel in various job roles. Upon completion of this course, students can explore diverse career opportunities such as digital marketing manager, social media strategist, SEO specialist, web analyst, email marketing coordinator, and more. With the increasing demand for digital marketing professionals in today"s digital landscape, graduates of this program will have a competitive edge in the job market and a wide range of prospects to choose from. This intensive course comprises several modules designed to provide learners with in-depth knowledge and practical skills in key areas of digital marketing.
The course begins with Basic Digital Marketing, covering essential topics such as Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Web Analytics, and Email Marketing. Students will gain a solid foundation in these core areas, enabling them to develop effective digital marketing campaigns, optimize websites for search engines, and harness the power of social media and email marketing to drive business growth.
The Content Marketing & Video module focuses on the importance of compelling content creation for brand building and developing engaging email content. Learners will also gain expertise in website designing using WordPress and video production, understanding the significance of video content strategy and video marketing campaign planning and execution.
The Marketing Automation & CRM Apps module delves into the realm of marketing automation and customer relationship management (CRM). Students will learn about user journey mapping, integrating marketing automation with CRM, and measuring and optimizing marketing automation and CRM. This module provides a comprehensive understanding of how automation and CRM systems can streamline marketing processes and enhance customer relationships.
The Omni Commerce Campaign module explores the world of omni-channel marketing, including consumer behavior, building an omni-channel strategy, utilizing marketing technology, and leveraging data and analytics for omni-channel marketing. Learners will gain insights into executing and optimizing omni-channel campaigns, ensuring a seamless and integrated customer experience across various channels.
In the solution sales module, learners will explore the essential elements of product marketing, including segmentation, targeting, positioning, and product-market fit. They will develop a solution sales canvas and understand the sales and marketing funnel, covering discovery and prospecting, lead qualification and solution phases, and closing and post-conversion phases. This module provides comprehensive insights into effective product marketing strategies and sales techniques.
The Agile Project Management module equips learners with the fundamentals of agile management frameworks and agile project management. Students will gain practical skills in project management using Scrum, building agile teams, and implementing agile planning. This module emphasizes the importance of collaboration and communication using agile methodologies.
The Generative AI module introduces students to the exciting field of generative AI models, including OpenAI and the application of ChatGPT. Learners will discover various use cases of ChatGPT for research, content generation, and business productivity. They will also gain hands-on experience in building a ChatBot using Microsoft Virtual Assistant, expanding their knowledge and expertise in the emerging field of AI in marketing.
Throughout the course, learners will engage in an industry project that includes reviewing and optimizing digital marketing plans, search ads, social media campaigns, content marketing, SEO activities, and website optimization. They will also create and optimize automated marketing campaigns, develop product marketing strategies, and apply agile methodologies in marketing projects.
By completing the Post Graduate Diploma in Digital Marketing & Implementation, students will emerge as competent and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to thrive in the ever-evolving digital landscape.
Course Knowledge, Skills & Ability Summary
Strategize, execute, and optimize digital marketing campaigns, leveraging various tools and techniques to drive business growth and enhance customer relationships in the ever-evolving digital landscape.
Blended Learning Journey
(484 Hours)
The "Digital Marketing" module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
By completing the "Digital Marketing" module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The "Digital Marketing" module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
The "Content Marketing" Module equips learners with the knowledge and skills required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn website designing using WordPress, and explore the world of video production.
By completing the "Content Marketing" Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.
Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.
The "Content Marketing" Module provides learners with a comprehensive understanding of content marketing strategies and the practical skills needed to succeed in the field. By acquiring the ability to create compelling content, design engaging websites, and produce captivating videos, learners will be well-prepared to make a significant impact in the ever-evolving landscape of content marketing.
In the "HubSpot CRM" module, learners will acquire essential knowledge and skills encompassing various facets of HubSpot CRM.
Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.
It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.
Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.
The module "Omni Commerce Campaign" equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behaviour, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
In the first set of IUs, learners will gain insights into consumer behaviour in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyse data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behaviour analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.