ENT-Omni-Channel Solution Sales

The 'Solution Sales' module equips learners with comprehensive knowledge and essential skills to excel in the digital sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful digital sales.

In this module, learners will develop a strong foundation in digital sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.

This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of digital sales, enabling them to achieve sales success and effectively navigate the digital era.

The 'Solution Sales Capstone Project' module is designed to equip learners with the knowledge and skills necessary for successful solution-oriented sales. Through a series of learning units, participants will gain a deep understanding of key elements and strategies in solution sales.

The module covers a range of topics, including creating a sales canvas, defining customer personas, conducting market analysis, implementing a structured discovery process, using effective closing techniques, and establishing after-sales engagement strategies. These units provide learners with a strong foundation to develop a holistic sales strategy that maximizes their performance.

By completing the module, learners will gain practical expertise in solution sales. They will be able to create customer persona profiles, conduct thorough market research, implement a structured discovery process, utilize effective closing techniques, and develop strategies for after-sales engagement to enhance customer satisfaction and loyalty.

The module projects provide learners with opportunities to apply their knowledge to real-world scenarios. These projects involve developing questionnaires for customer persona profiles, conducting interviews or surveys with existing customers, analyzing market trends and competitor strategies, and designing training materials to educate sales representatives on closing techniques.

This module empowers learners to develop and implement a comprehensive sales strategy that enhances overall sales performance through effective solution-oriented sales techniques.