CCP – Infocomm Sales and Marketing Specialist
4 weeks (2 weeks each module) (Full-time) / 12 weeks (6 Weeks each module) (Part-time)
(Synchronous & Asynchronous E-learning)
Career Conversion Programmes (CCPs) facilitate the skilling and placement of mid-career professionals by providing skills conversion training and employment opportunities with good prospects for progression. With up to 90% funding support from WSG, employers can participate in CCPs, which can be stacked with the Jobs Growth incentive, benefiting both employers and mid-career individuals seeking career transitions.
CCP-InfoComm Sales and Marketing Specialist is a comprehensive course that prepares learners for promising job prospects and exciting opportunities in the field of sales and marketing within the Information and Communication Technology (ICT) industry. Upon completing this course, learners can pursue roles such as Sales Specialist, Marketing Specialist, or Account Manager, where they can leverage their knowledge and skills to drive business growth and success in the ICT sector. This course equips learners with the necessary expertise to excel in the dynamic world of sales and marketing, providing them with a competitive edge in the industry.
The course comprises two modules that cover essential topics in sales and marketing within the ICT industry. The first module, The "Digital Marketing" provides a comprehensive understanding of digital marketing, covering online strategies, Google Ads, Facebook Ads, SEO, and email marketing. Learners gain essential skills for success, mastering the creation of impactful online strategies aligned with organizational goals. The module emphasizes proficiency in Google Ads optimization for traffic, brand visibility, and marketing objectives, along with expertise in social media marketing and SEO. Hands-on projects allow learners to apply their knowledge effectively in real-world scenarios, preparing them for diverse career opportunities and empowering them to make a significant impact in the dynamic field of digital marketing.
In the second module, The "Omni-Channel Solution Sales" empowers learners with vital knowledge and skills crucial for success in the field. Covering Sales Canvas Development, Customer Persona, Product Market Fit, Sales Discovery, Omni-Channel Solution Sales, Closure, and After Sales Engagement, it provides a deep understanding of key concepts. Learners establish a strong foundation by creating effective sales strategy plans, identifying target markets, validating product-market fit, and designing a structured sales cycle. Emphasis on after-sales engagement ensures long-term customer relationships and satisfaction. Project tasks, including template development and practical applications, enhance skills, preparing learners for success in the dynamic Omni-Channel Solution Sales landscape.
CCP- InfoComm Sales and Marketing Specialist course empowers learners with the knowledge and skills required to thrive in sales and marketing roles within the ICT industry. By mastering digital marketing strategies and solution selling techniques, learners will be well-prepared to navigate the competitive landscape of the ICT sector and contribute to the growth and success of their organizations. This course offers a comprehensive and practical learning experience that equips learners with the essential tools to excel as Sales and Marketing Specialists, opening doors to a world of exciting career opportunities within the ICT industry.
Course Knowledge, Skills & Ability Summary
Implement comprehensive digital marketing strategies across multiple channels, optimize campaigns, and drive measurable results in the digital landscape for your company. Strategically plan sales initiatives, develop sales solutions, and secure successful deals by leveraging customer personas, effective sales canvases, and after-sales engagement strategies for maximizing sales performance and customer satisfaction
Blended Learning Journey
(121 Hours)
The "Digital Marketing" module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
By completing the "Digital Marketing" module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The "Digital Marketing" module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
The "Omni-Channel Solution Sales" module equips learners with comprehensive knowledge and essential skills to excel in the Omni-Channel Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Omni-Channel Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.
In this module, learners will develop a strong foundation in Omni-Channel Solution Sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.
This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Omni-Ch
ICT-SNM-4006-1.1: Integrated Marketing
ICT-SNM-4011-1.1: Sales Strategy
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