ENTP-Digital Marketing
WSQ Digital Marketing (SF) (Synchronous and Asynchronous E-Learning)
4 Weeks (Part-time) / 2 Weeks (Full-time)
(Synchronous & Asynchronous E-learning)
In the dynamic realm of digital marketing, our module, "Digital Marketing," serves as a gateway to a multitude of promising career prospects. Graduates of this program emerge well-equipped to embark on roles ranging from digital marketing specialists and social media managers to SEO analysts and email marketing coordinators. The module not only opens doors to these exciting career paths but also positions learners to capitalize on diverse opportunities, making it an invaluable investment in their professional journey.
The module unfolds across five integral modules, each meticulously designed to furnish learners with a robust foundation in digital marketing. Commencing with "Social Media Marketing with Facebook Ads," students delve into the art of leveraging social media platforms for advertising. This module drives into the creativity and strategic thinking necessary to design and execute compelling Facebook Ads campaigns, equipping learners to harness the full potential of social media in the digital marketing landscape. Moving seamlessly, the journey progresses to "Google Ads Foundation," immersing students in the principles of pay-per-click advertising. Learners acquire the skills needed to construct and optimize Google Ads campaigns effectively, ensuring a comprehensive understanding of online advertising strategies.
The exploration continues with "Search Engine Optimization (SEO)," where advanced techniques are unveiled to optimize website visibility on major search engines. Through a systematic approach to keyword strategies and website optimization, learners develop proficiency in navigating the intricate landscape of SEO, enhancing their ability to drive organic traffic and enhance online presence. The journey unfolds into the realm of "Web Analytics," where students decipher the intricacies of user behavior tracking and data analysis. This module empowers learners not only to interpret web analytics data but also to translate it into actionable insights, fostering informed marketing decisions and strategy refinement.
The final module, "Email Marketing," completes the module by immersing students in the nuances of crafting impactful email campaigns. From subscriber list management to designing visually appealing emails and analyzing campaign performance, learners emerge with practical skills to execute successful email marketing strategies. Throughout the module, emphasis is placed on hands-on experience, ensuring that learners not only comprehend theoretical concepts but also develop the practical proficiency to implement them effectively in real-world scenarios.
By the end of the module, graduates will possess a holistic understanding of digital marketing, seamlessly integrating skills from social media marketing, online advertising, SEO, web analytics, and email marketing. This integration equips them to formulate and execute comprehensive, data-driven marketing strategies across various online platforms with strategic precision, solidifying their position as adept digital marketing professionals in a competitive landscape.
Course Knowledge, Skills & Ability Summary
Seamlessly integrate diverse digital marketing skills, enabling them to formulate and execute comprehensive, data-driven marketing strategies with strategic precision across various online platforms.
Blended Learning Journey
(60.5 Hours)
The "Digital Marketing" module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
By completing the "Digital Marketing" module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The "Digital Marketing" module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
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