ENTP-Capstone Project - Digital Marketing
WSQ Capstone Project – Digital Marketing (SF) (Synchronous and Asynchronous E-Learning)
9 Weeks (Part-time) / 4 Weeks (Full-time)
(Synchronous & Asynchronous E-learning)
Embark on a transformative journey in the realm of digital marketing with our Capstone Project module. Upon completion, a myriad of job prospects and roles await you in the dynamic landscape of digital marketing. From crafting compelling digital marketing plans that seamlessly align with business objectives to optimizing diverse campaigns across platforms such as Search Ads, Facebook, Content, and Email Marketing, you"ll be equipped with the skills demanded by today"s industry. Delve into the intricacies of SEO activities, ensuring enhanced organic search visibility. As you analyze website data and implement optimization strategies, you will gain invaluable insights into elevating digital marketing campaigns to new heights. This module opens doors to opportunities where your expertise in reviewing and optimizing campaigns will be the key to unlocking unparalleled performance, making you an indispensable asset in the digital marketing arena.
In this comprehensive module, each module is meticulously designed to empower you with the practical skills needed for success in the digital marketing landscape. The project challenges you to enhance digital marketing plans, fostering an acute understanding of how to align them seamlessly with overarching business objectives. With a focus on precision and strategic thinking, this module prepares you to navigate the intricate interplay between digital strategies and organizational goals. It takes a deep dive into the world of campaign optimization, covering Search Ads, Facebook, Content, and Email Marketing. Through hands-on projects, you will refine your skills in crafting and executing campaigns that resonate with target audiences, maximizing impact and engagement. The project module also unravels the mysteries of SEO activities, providing you with the tools to significantly enhance organic search visibility. As you master the art of SEO, you will be poised to catapult digital assets to the forefront of online visibility, ensuring they stand out in the vast digital landscape.
In the data analysis and implementation strategies task. You will uncover actionable insights that drive optimization strategies, ensuring your digital presence is finely tuned for maximum effectiveness. The culmination of these modules leads to the fifth and final phase where you will become adept at reviewing and optimizing digital marketing campaigns. Armed with a discerning eye, you will fine-tune campaigns to perfection, elevating their performance to unprecedented levels. Through real-world projects mirroring industry scenarios, you will develop the critical thinking and problem-solving skills necessary to excel in the fast-paced world of digital marketing. This module is not just an education; it"s a roadmap to becoming a digital marketing maestro, ready to shape the future of the digital landscape with strategic prowess and analytical acumen.
Course Knowledge, Skills & Ability Summary
NA
Strategically align digital marketing plans, optimize multi-channel campaigns, maximize organic search visibility, derive actionable insights from website data, and fine-tune campaigns for peak performance, showcasing expertise in the dynamic field of digital marketing.
Blended Learning Journey
(60.5 Hours)
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
ICT-PMT-4026-1.1: Project Management