Postgraduate Diploma in Digital Marketing

The "Digital Marketing" module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.

By completing the "Digital Marketing" module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.

Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.

The "Digital Marketing" module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.

The "Content Marketing & Video" Module equips learners with the knowledge and skills required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn website designing using WordPress, and explore the world of video production.

By completing the "Content Marketing & Video" Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.

Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.

The "Content Marketing" Module provides learners with a comprehensive understanding of content marketing strategies and the practical skills needed to succeed in the field. By acquiring the ability to create compelling content, design engaging websites, and produce captivating videos, learners will be well-prepared to make a significant impact in the ever-evolving landscape of content marketing.

In the "Marketing Automation and CRM Apps" module, learners will acquire essential knowledge and skills encompassing various facets of HubSpot CRM.

Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.

It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.

Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.

The module "Omni Commerce Campaign" equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.

In the first set of IUs, learners will gain insights into consumer behavior in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.

Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.

The "Solution Sales" module equips learners with comprehensive knowledge and essential skills to excel in the Omni-Channel Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Omni-Channel Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.  

In this module, learners will develop a strong foundation in Omni-Channel Solution Sales by acquiring skills in creating effective sales strategy plans. 

They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.  

This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.  

In the "Generative AI" module, learners will learn about different AI models and how they're used in real life. We'll start with the basics of these AI models, understanding how they work. We'll also explore practical tools like ChatGPT, Copilot, and Power Virtual Agents from Microsoft. By using these tools, learner will discover how Generative AI can be applied in various ways, like research and creating content.

In this module, learners will explore the practical applications of ChatGPT and Microsoft 365 Copilot. They'll uncover how ChatGPT is used in real life, such as in research, creating content, boosting business productivity, and assisting with customer support. Through hands-on experiences, participants will learn how to use AI tools like ChatGPT and Microsoft Copilot to craft engaging and interactive content. Furthermore, the module will equip learners with the skills to create functional ChatBots using Microsoft Power Virtual Agents and Copilot, facilitating smooth interactions with users.

By the end of this module, participants will have a solid grasp of AI models, as well as practical expertise in effectively utilizing ChatGPT, Copilot, and Microsoft Power VA for tasks like content creation, multimedia presentations, improving business productivity, and enhancing customer support. 

The Agile Management course offers a transformative experience, equipping businesses with essential skills and tools to thrive in today's dynamic environment. Participants gain proficiency in Agile principles, fostering adaptability, collaboration, and continuous improvement. Comprehensive Instructional Units shape agile leaders capable of navigating complexity, employing Scrum methodology, leading teams, and delivering value-driven outcomes. The Agile Management Capstone provides a framework for implementing agility in Business-as-Usual activities, ensuring efficient and customer-centric delivery while reducing risk.

Beginning with "Adapt to Complexity using Empiricism and Scrum," participants delve into core Agile Management principles, mastering complexity and Scrum. Subsequent units cover leadership, organizational agility, growth strategies, metrics, and creating an agile culture. Participants learn to create efficient workspaces, facilitate Scrum events, and plan releases predictably. "Build Effective Scrum Teams & Prioritize Valuable Business Outcomes" focuses on team dynamics and product backlog management.

"Conduct Effective Scrum Events for High Performing Teams" refines skills in sprint planning and daily scrum ceremonies. The core units conclude with "Implement Continuous Growth and Development," exploring the learning loop concept within the broader Agile ecosystem.

Hands-on projects engage participants in applying learned skills, integrating Scrum framework and agile leadership. The Agile Management Capstone integrates real-world business applications, allowing participants to map out business value, define strategic outcomes, and use Scrum for impactful project delivery.

Completing the course, participants emerge as Agile Management champions, adept at navigating business complexities, optimizing outcomes, and propelling organizations toward sustainable success in an agile world.

The capstone project encompasses a holistic approach to digital marketing, integrating solution sales and generative AI principles to drive innovation and effectiveness. Beginning with the creation of a Digital Marketing Strategy for a New Product Launch, the project delves into crafting a comprehensive Content Marketing Plan aimed at bolstering brand awareness and engagement across diverse digital platforms. It further involves the meticulous optimization of SEO strategies to augment organic visibility and website traffic, alongside the evaluation and refinement of Social Media Advertising Campaigns to maximize ROI and achieve specific marketing objectives such as lead generation or sales.

Implementing Email Marketing Automation and enhancing Conversion Rate Optimization for e-commerce websites are pivotal components of the project, aimed at nurturing leads, enhancing customer retention, and driving conversions effectively. Additionally, exploring the integration of Generative AI in Digital Marketing and adopting Agile Project Management methodologies ensure adaptability and efficiency in project execution.

The capstone also emphasizes mastering Copywriting Strategies for Effective Digital Marketing and Omni-Channel Solution Sales Integration for a Seamless Customer Experience, along with Customer Journey Mapping and Optimization. Moreover, utilizing Web Data Analysis and Insights for Marketing Decision-Making enhances the project's ability to make informed, data-driven decisions to optimize marketing strategies for tangible business outcomes and superior customer engagement.