Master in Digital Marketing
Master in Digital Marketing (E-Learning)
12 months (Full-time) / 18 months (Part-time)
(Synchronous & Asynchronous E-learning)
Digital and social media, in the context of new technologies, are relatively new terms. For some, they have the potential to transform the relationship between consumers and companies by providing a more effective way to reach audiences and engage them in commercial transactions. Current trends in the marketing environment clearly indicate that social media professionals have significant opportunities to make an impact in their field.
The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners. Its curriculum equips students with an understanding of general marketing theory, as well as various contemporary digital marketing techniques. Students will have the chance to study major disciplines in marketing, advertising, and promotion on a global scale. Additionally, they will explore the broader context of their studies in relation to new technologies and advanced marketing tools.
These disciplines and tools will encompass various areas, including consumer psychology and buying behavior, marketing strategy, people management, digital branding, social media, and advertising through new media. This approach allows students to acquire fundamental marketing knowledge while specializing in digital marketing. It also enables them to enhance their current knowledge, competencies, and skills in depth."
This qualification is awarded by Università degli Studi Guglielmo Marconi, also recognized as Guglielmo Marconi University, this degree holds international acclaim. It stands as the first Italian Open University officially sanctioned by the Italian Ministry of Education. The university"s recognition underlines its compliance with Italian laws and the education system.
The degree program encompasses five compulsory modules: Marketing Theory, Communication & Media, Marketing Practice, Digital Marketing Management, culminating in a final thesis exam. Successful program completion requires a total of 60 credits.
The program"s learning outcomes encompass various aspects of marketing and digital strategies. It aims to establish a strong foundation in marketing theory by introducing fundamental concepts and principles, emphasizing their application in a digital context. This includes exploring theories related to consumer psychology and behavior. The course also delves into digital marketing management, introducing concepts like e-marketing and digital strategies, as well as imparting insights into crafting and managing successful brands in the digital landscape. It extends its scope to virtual organization dynamics and effective employee management.
Additionally, the curriculum addresses marketing practice, covering essential strategies, implementation of contemporary marketing plans within organizations, and the integration of advanced marketing techniques to tackle specific challenges. The learning outcomes further encompass communication and media aspects, elucidating Integrated Marketing Communication theory, contemporary digital advertising practices, and the analysis of strategies for impactful communication in social media platforms.
After successfully completing the 4 modules, learners will do the fifth module, Final Thesis. This Project Work is an active experimentation by the student of the learned contents throughout the training course and aims to provide the possibility of being able to apply, through a business case, the concepts learned during the Master. It also represents an opportunity to check the status of the own analytical, organizational, decision-making, relational and operational skills.
Course Knowledge, Skills & Ability Summary
Demonstrate the ability to proficiently strategize and manage digital marketing initiatives, encompassing brand development, effective implementation of marketing plans, innovative problem-solving, and impactful communication across diverse digital media platforms.
Blended Learning Journey
(1500 Hours)
In the dynamic realm of the digital landscape, businesses and organizations are presented with a spectrum of captivating and innovative management tools. Facilitated by proficient digital marketing management, these entities can seamlessly engage with their customer base, foster and oversee thriving brands, navigate distribution channels, and exercise comprehensive control over their workforce, among other functions. Upon completion of this program, students will acquire the following proficiencies:
They will adeptly introduce the fundamental concepts underpinning e-marketing and digital marketing, comprehending their nuanced intricacies. Moreover, they will proficiently delineate specific e-marketing strategies and practices, equipping themselves to navigate the intricate web of digital marketing.
Furthermore, participants will gain insightful expertise in crafting and nurturing successful brands within the digital sphere. Armed with this knowledge, they will navigate the digital landscape with finesse, ensuring brands thrive in this evolving arena.
The program will also empower students to undertake a comprehensive analysis of effective employee management within the context of virtual organizations. By delving into the intricacies of managing a remote workforce, graduates will be poised to optimize organizational performance even in a virtual setting.
In the context of contemporary organizations, marketing has evolved into a strategic endeavor greatly influenced by the dynamic shifts within the marketing environment. As a result, the formulation of successful strategic marketing plans hinges on marketers' ability to stay attuned to evolving trends in marketing science and adeptly integrate cutting-edge marketing strategies.
Upon culmination of this program, students will acquire the proficiency to:Articulate a comprehensive understanding of the paramount marketing strategies that underscore effective organizational endeavors. This grasp of pivotal strategies will enable graduates to orchestrate targeted marketing initiatives.
Engage in thoughtful deliberation regarding the intricate process of implementing a marketing plan within a modern organizational framework. By assimilating contemporary methodologies, students will be well-equipped to steer their respective organizations toward marketing success.
Employ analytical acumen to dissect specific contemporary marketing quandaries and deftly expound upon the integration of modern marketing techniques that offer solutions to these challenges. This skillset will empower graduates to not only comprehend but also implement innovative marketing approaches to address real-world issues.
In the ever-evolving digital landscape, the dynamics of corporate communication have undergone a revolutionary overhaul. Modern-day enterprises find themselves equipped with an expansive repertoire of innovative advertising and communication tools, ushering in new practices and strategies. This arsenal of resources empowers companies to meticulously tailor their messages, ensuring precise delivery to the intended recipients. As a result, businesses can forge deeper connections with their customers and stakeholders than ever before.
At the culmination of this program, students will emerge with a profound comprehension of the foundational principles governing Integrated Marketing Communication theory. Their expertise will extend to encompass contemporary advertising methodologies, particularly accentuating the realm of digital advertising. Moreover, graduates will possess the analytical acumen to deconstruct and assess an array of strategies and approaches integral to effective communication within the dynamic sphere of social media.
In the realm of contemporary organizations, marketing managers face the intricate task of navigating intricate marketing decisions while keeping abreast of the ever-evolving marketing landscape. This demands an adept grasp of fundamental marketing theory principles. Equally imperative is a comprehensive understanding of consumer behavior, enabling marketing managers to align strategies with prevailing consumer preferences and foster customer-centric marketing approaches.
Upon program completion, students will possess the ability to: Articulate the fundamental concepts and principles that underpin marketing theory, providing a solid foundation for informed decision-making. This proficiency empowers graduates to steer their organizations strategically within the marketing domain.
Deftly analyze the implementation of these principles in the dynamic digital sphere, recognizing their application and adapting strategies to suit the modern digital landscape. Explore and grasp the core theories of consumer psychology and behavior, enabling a profound comprehension of the factors driving consumer choices. This insight equips graduates to craft marketing strategies that resonate with consumers on a psychological level, thus enhancing their effectiveness.
Project Work is an active experimentation by the student of the learned contents throughout the training course and aims to provide the possibility of being able to apply, through a business case, the concepts learned during the Master. It also represents an opportunity to check the status of the own analytical, organizational, decision-making, relational and operational skills.
At the end of the writing the tutor will evaluate based on the following criteria:
The Project Work will then be sent to the instructor together with the assessment assigned. During the discussion of the Project Work during the final exam the assessor, taking into consideration the preliminary evaluation assigned, will evaluate the overall quality of the work as well as presentation skills and reasoning of the learner.