Course Brief

This 2-day intensive course in Omni Channel Marketing provides learners with practical skills to design and implement integrated marketing campaigns using Facebook and Email platforms. Structured over 16 hours, the course combines 6 hours of flipped classroom theory with 10 hours of hands-on activities. Participants will explore the key principles of omnichannel strategy, audience targeting, creative asset planning, and performance analysis.

They will also gain experience executing Facebook Ad Campaigns and Email Marketing Campaigns using popular tools such as Meta Ads Manager and Mailchimp or equivalent platforms. By the end of the course, learners will be able to design, launch, and evaluate cohesive campaigns across these channels, aligned with customer journey stages and marketing objectives. This course is ideal for digital marketers, entrepreneurs, and sales professionals aiming to enhance customer engagement through consistent cross-platform marketing.

Course Knowledge, Skills & Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Understand the structure and objectives of Facebook and email marketing campaigns, including ad sets, audience targeting, budget planning, and automation workflows.
  • Identify key digital marketing metrics such as CTR, open rate, bounce rate, and conversion rate.

Skills

  • Apply knowledge of digital marketing tools (e.g., Facebook Ads Manager, Mailchimp) to create and launch platform-specific campaigns.
  • Construct effective marketing content including ad creatives and email copy tailored to segmented audiences and campaign goals.

Ability

Learners will be able to analyse performance data from Facebook and email campaigns and evaluate effectiveness to optimize targeting, content, and strategy for improved engagement and ROI.

Blended Learning Journey

(20.5 Hours)

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E-Learning

4 Hours

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Mentoring Support (Sync) (Assignment)

16 Hours

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Summative Assessment

0.5 Hours

Module Summary

WSQ Omni-Channel Marketing Campaign Creation (SF)

Module Brief

This 2-day intensive course in Omni Channel Marketing provides learners with practical skills to design and implement integrated marketing campaigns using Facebook and Email platforms. Structured over 16 hours, the course combines 6 hours of flipped classroom theory with 10 hours of hands-on activities. Participants will explore the key principles of omnichannel strategy, audience targeting, creative asset planning, and performance analysis.

They will also gain experience executing Facebook Ad Campaigns and Email Marketing Campaigns using popular tools such as Meta Ads Manager and Mailchimp or equivalent platforms. By the end of the course, learners will be able to design, launch, and evaluate cohesive campaigns across these channels, aligned with customer journey stages and marketing objectives. This course is ideal for digital marketers, entrepreneurs, and sales professionals aiming to enhance customer engagement through consistent cross-platform marketing.

Other Information
  • SSG Module Reference No: TGS-2025057371
  • Module Validity Date: 2027-01-31

Target Audience & Prerequisite

Target Audience

Prerequisite

  • Minimum Age: Minimum 21 years.
  • English Proficiency: Minimum IELTS 5.5 or its equivalent.
  • Academic Qualification: Minimum one credit in N Level or its equivalent.
  • Experience: Not Mandatory.

Graduation Requirements

Certificates

Academic Qualification

  • No Academic Qualification for this course

Statement of Attainment

  • WSQ Omni-Channel Marketing Campaign Creation (SF)

    ICT-SNM-3007-1.1: Market Research

Industry Skills Certificate

  • No Industry Skills Certificate for this course

Other Information

Course Reference

  • SSG Course Reference No: TGS-2025057371

  • Course Validity Date: 2027-01-31

  • Course Developer : Lithan Academy

Pricing & Funding