Course Brief

This module equips learners with the foundational knowledge and practical skills to design and produce high-impact digital marketing content using free AI tools. Focusing on two key areas video creation and landing page design. The module guides learners through the process of developing content that supports a conversational, full-funnel marketing campaign.

Learners will explore how to use platforms such as Veed.io for scripting and producing short-form promotional videos and Wix ADI (Artificial Design Intelligence) to build responsive, campaign-specific landing pages. Additionally, they will learn how to create supporting visual and print assets (e.g., social graphics, brochures) and generate audio snippets to engage audiences at various funnel stages (awareness, engagement, and conversion).

Upon completing this module, learners will be able to use free AI tools to create promotional videos, design conversion-optimized landing pages, produce branded supporting assets, and assemble a fully integrated, AI-powered marketing content bundle tailored to a specific sales campaign.

Course Knowledge, Skills & Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Explain the structure and purpose of full-funnel conversational marketing, including how different types of digital content support awareness, engagement, and conversion.
  • Identify and compare the core features of free AI tools (e.g., Veed.io, Wix, Canva) used for video production, landing page design, and visual asset creation.
  • Describe the essential elements of high-performing video content and landing pages, including scripting, storytelling, calls-to-action, visual hierarchy, and mobile responsiveness.

Skills

  • Apply AI video tools (e.g., Veed.io) to plan, script, edit, and produce a campaign-aligned promotional video.
  • Design and create branded visual content and print assets (e.g., thumbnails, social posts, brochures) using Canva and AI-powered design tools.
  • Build and customize a campaign landing page using Wix ADI, embedding multimedia content and optimizing layout for lead conversion.
  • Integrate multiple content formats such as video, audio, print, web into a cohesive, funnel-based marketing package aligned to a specific sales goal.

Ability

Learners will be able to develop and present a fully integrated AI-powered digital content campaign that spans the full marketing funnel. This includes the ability to evaluate content fit per funnel stage and justify tool choices, design decisions, and messaging strategies based on campaign goals and target audience behavior. 

Blended Learning Journey

(20.5 Hours)

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E-Learning

4 Hours

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Mentoring Support (Sync) (Assignment)

16 Hours

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Summative Assessment

0.5 Hours

Module Summary

WSQ AI-Powered Digital Content Creation (SF)

Module Brief

This module equips learners with the foundational knowledge and practical skills to design and produce high-impact digital marketing content using free AI tools. Focusing on two key areas video creation and landing page design. The module guides learners through the process of developing content that supports a conversational, full-funnel marketing campaign.

Learners will explore how to use platforms such as Veed.io for scripting and producing short-form promotional videos and Wix ADI (Artificial Design Intelligence) to build responsive, campaign-specific landing pages. Additionally, they will learn how to create supporting visual and print assets (e.g., social graphics, brochures) and generate audio snippets to engage audiences at various funnel stages (awareness, engagement, and conversion).

Upon completing this module, learners will be able to use free AI tools to create promotional videos, design conversion-optimized landing pages, produce branded supporting assets, and assemble a fully integrated, AI-powered marketing content bundle tailored to a specific sales campaign.

Other Information
  • SSG Module Reference No: TGS-2025055807
  • Module Validity Date: 2027-01-31

Target Audience & Prerequisite

Target Audience

Prerequisite

  • Minimum Age: Minimum 21 years.
  • English Proficiency: Minimum IELTS 5.5 or its equivalent.
  • Academic Qualification: Minimum one credit in N Level or its equivalent.
  • Experience: Not Mandatory.

Graduation Requirements

Certificates

Academic Qualification

  • No Academic Qualification for this course

Statement of Attainment

  • WSQ AI-Powered Digital Content Creation (SF)

    ICT-SNM-3026-1.1: Content Management

Industry Skills Certificate

  • No Industry Skills Certificate for this course

Other Information

Course Reference

  • SSG Course Reference No: TGS-2025055807

  • Course Validity Date: 2027-01-31

  • Course Developer : Lithan Academy

Pricing & Funding